These videos, to varying degrees, all have the ability to produce autonomous sensory meridian response, better known as ASMR. In a nutshell, this refers to a bodily response to visual or auditory ...

ASMR is getting buzz around the marketing industry as the potential next 'big thing' in marketing. Huge brands such as KFC and PepsiCo are testing the waters. But is ASMR the next 'big thing' for ...

Advertisements featuring ASMR can have positive effects on recall, which is mediated by the intensity of tingles experienced, immersion and narrative transportation. ASMR’s effects depend on the ...