But not every tinted lip balm is created equal. Some feel sticky and look gloopy. Or the shades are nothing to shout about. Which is why EADEM's glossy version stands out in the crowded field.

The trend in lip balms, however, found a new standard set by indie brand EADEM with its Le Chouchou Lip Softening Balm. EADEM is known for its stellar products and formulas that work for everyone ...