According to Zaria Parvez, Duolingo’s senior global social media ... is key to standing out and capturing attention in a crowded landscape. Something different, ideally original.

Prioritizing entertainment and relatability over traditional advertising, Duolingo’s strategy thrives in the fast-paced, meme-driven environment of today’s social-media landscape. But behind the ...

U.S.-based TikTok users are flocking to Duolingo to study Mandarin, recognizing the increasing relevance of Chinese platforms in the digital landscape. In response to this cultural moment ...