Diet Coke's very first hunk ad is a homage to the ... Window cleaning is a seriously sweaty business for the model in the 1997 ad. With only a touch of theatricality, he whips out his drink ...

One of Jacobs' first jobs was to create three new can designs, one for every decade Diet Coke has been around: the '80s, '90s and 2000s. In Jacobs' first ad, three women come across a photo booth ...