An innovative, privacy-conscious alternative measures emotional responses without cameras by leveraging radio waves and AI.

Customer sentiment analysis is taking a bold leap forward with emotion mapping, real-time tracking and cultural insights.

Your customer journey map should aim to tell a story, too. Moreover, the map should trace the emotional journey as well as the business journey. Emotions, after all, are what ultimately guide our ...

That might be something the business wants to address. Emotions are often the hardest part for an organization to understand, but if the journey map is to be of value and help improve customer ...

Brands should map out these emotional touch points across the entire customer journey and use a combination of qualitative and quantitative methods to track customer sentiment: To effectively manage ...

Marketers often imagine an ideal customer experience—predictable, seamless, and linear.But in today’s interconnected world, ...

The emotions customers experience during the support journey can make or break the customer relationship. People are driven by emotion. We may think of ourselves as highly logical beings, and we can ...