Adrien Brody’s Monos Travel campaign, a ‘Buy Canadian’ effort gone wrong and why an in-store Target ad in South Carolina went ...

James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...

Do you want to share a Coke? Do you miss having names on the side of Coca-Cola bottles? The Share A Coke campaign has returned?

COCA-COLA is set to bring back its “legendary” bottles 12 years after they were discontinued. The iconic bottles came out in ...

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

Coca-Cola is bringing back its ‘Share a Coke’ campaign, offering fresh brand experiences and inviting a new generation to ...

NewJeans also shared behind-the-scenes collage videos filmed with disposable cameras and camcorders, capturing candid and intimate moments. These extra elements added emotional depth to the ad and ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

It's safe to say that we're all familiar with the classic Mentos and Coca-Cola experiment where unassuming children drop the ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...