Here, IAB UK members share their insights on how to leverage contextual advertising for maximum impact. The rise of increasingly smart contextual ad solutions is enhancing the way brands engage ...

So it was natural for the company to “expand really rapidly” into free ad-supported TV (FAST) channels, said Julia Beizer, Bloomberg Media’s chief operating officer. FAST channels air traditional TV ...

GumGum made the case with a new survey that evaluated responses from 3,000 consumers in the United States, Canada and United Kingdom, which found the overwhelming majority of video viewers — 94 ...

Contextual Advertising market was USD 171.6 Bn in 2023 and is projected to reach USD 608.3 Bn by 2032, growing at a 15.1% CAGR from 2024-2032, per SNS Insider. AUSTIN, TX, UNITED STATES ...

Mundial Media, the leader in AI-driven multicultural advertising, today announced the launch of Cadmus 2.0, the ...

At a roundtable organised by ChutneyAds by Digitspark, a PriyoShop initiative, in collaboration with The Daily Star, industry experts discussed emerging trends and the role of Digital Out-of-Home ...

Broadcasters are turning to artificial intelligence and machine learning to unlock value from vast content ... Read More ...

Fuelled by AI-powered personalisation and first-party data enrichment, ThinkMediaAI aims to enhance productivity gains and ...