Porter's next book on strategy, focusing on these ideas, is nearing completion ... their research examines topics such as the relative importance of industry; business segment positioning; corporate ...

A well-defined corporate strategy is the backbone of a successful business. It provides direction, ensures competitive ...

Hundreds of books on competitive messaging have been published in the last decade ... with 12 people resulted in at least 10 different "positions" being proposed for the company. After a day-long ...

It could signal a management shakeup, a firing of the CMO while a new one is going in a new direction, or a change in the company's overall strategy. Monitoring your competitors' positioning on a ...

A company's positioning strategy is affected by a number of variables related to customers' motivations and requirements, as well as by its competitors' actions. Before you position your product ...

how do companies see the landscape of market segmentation and brand positioning evolving in 2025? WWD asked industry experts for some brand strategies on remaining competitive and relevant.

We think its growth strategy, while helping it to remain relevant in certain markets, will not improve its competitive position relative to other larger-scaled peers. On one hand, we think Humm ...