That emphasizes the importance of choosing effective oral care products — they need to work overtime to compensate for any shortcuts you take. With that in mind, Colgate developed its new Total Active ...

Colgate-Palmolive (India) Ltd is sharply focusing on growing consumption and driving premiumisation in the oral care segment.

Why is this work relevant for Strategy & Effectiveness? To reverse declining brand awareness and increase Colgate’s Masterbrand distinctiveness, we had to go big. The challenge required a whole new ...

When the adult tooth has reached a certain size under the gum, it starts putting pressure on the roots of the baby tooth ...

The company expects strong contributions from Hill’s Pet Nutrition and Colgate Total’s global rollout in 2025. Innovation pipelines and improved brand health are positioned to drive ...

Colgate-Palmolive Company CL reported fourth-quarter 2024 results, wherein the top line declined year over year and missed the Zacks Consensus Estimate. The bottom line improved year over year and ...

At the heart of the partnership is a shared belief that all Australians deserve a future they can smile about, and Colgate’s support of the AFL provides its players, from grassroots to the elite ...

Legendary advertising writer Rosser Reeves created the "It Cleans Your Breath While It Cleans Your Teeth" campaign for Colgate, a product of the Colgate-Palmolive Company, in the early 1950s. Reeves, ...