Coca-Cola is kicking off a game-changing new campaign, "Halftime," inspiring fans to embrace the magic of a pause—a moment to reset, refresh, and reignite before diving back into life.

Coca-Cola is launching its own prebiotic soda brand called Simply Pop in order to compete with gut-healthy industry pioneers ...

and recently splurged on its second Super Bowl commercial in a row – which ran for up to $8 million per 30-second slot this year. Coca-Cola’s new drinks will contain Vitamin C and Zinc ...