"We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core areas," said Jorge Garduno, Coca-Cola's Japan president.
Described by Coca-Cola as "unique" in the company's 125-year history, the three drinks range from 3% to 8% alcohol. In keeping with the company's tradition, the recipe is closely guarded but the ...
Coca-Cola CEO James Quincey has not ruled out the company getting into the alcohol industry. Quincey dropped that mini bombshell to CNBC’s Squawk on the Street headquartered on the floor of the ...
Coca-Cola India has made its first move into the alcohol segment, starting with Lemon-Dou, its global alcoholic ready-to-drink beverage, which the company has started to pilot test in Goa and ...