"Instead of firing out messages to the healthcare professionals and hoping that some of them work, with CLM comes the insight to understand people's reactions" Closed Loop Marketing (CLM ...

There's an alternative to MTA, and it ties marketing activity directly to sales outcomes. Closed-loop measurement (CLM) uses simple math. By comparing the change in sales of a group exposed to ...

Brands hope to spend money on more effective talent marketing, so as to achieve more accurate and easier conversion, and can no longer simply plant grass or invest heavily. As all social media ...