Meanwhile, non-alcoholic beer production in Germany has doubled from 267 million litres in 2013 to 556 million litres in 2023. "Carlsberg claims market “first” with Somersby Zero launch " was ...
As part of its ‘Accelerate Sail’ growth strategy, Carlsberg Group has been looking to bolster its ‘Beyond Beer’ portfolio by boosting investment into “brand building, innovation, footprint expansion ...
Carlsberg did, however, outperform the wider beer market in China, which it projected was down 4%, which it attributed to gaining market share. It flagged strong growth for its portfolio of ...
Carlsberg has partnered with 1983ASIA artists Yao and Su Su for the first time to create a limited-edition look for its iconic beer to celebrate the Year of the Snake, a time typically associated ...
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