The Campaign Planning & Strategy team collaborates with colleagues within CU Boulder Advancement to deploy strategies and activities related to the successful execution of the university’s first ...

Here's the good news: Goals are simple. Identifying a goal is the easiest step of the entire planning process. Just ask yourself: What is the most important thing you want to happen as a result of ...

The Drum explores the strategies and insights from some of the most successful marketing campaigns, taking a deeper look into the media planning and buying process behind these campaigns.