If you need more sweetness, add a bit of honey, or if you want more thickness, add an extra cup of milk. Then pour it into a ...

Jordan, Jillian, and Kathleen McGinn. "Not Everyone’s Cup of Coffee: Organizing the Café Industry." Harvard Business School Case 925-004, September 2024.

MONTREAL--(BUSINESS WIRE)--Second Cup Café, Canada's premier specialty coffee retailer, commemorates its 50th anniversary this year. From modest beginnings in 1975 as a kiosk selling whole bean ...

MONTREAL — Second Cup Café, Canada’s premier specialty coffee retailer, commemorates its 50th anniversary this year. From modest beginnings in 1975 as a kiosk selling whole bean coffee, Second Cup has ...