BYRON BAY, Australia -- Once a small surfing town on Australia's east coast, nine hours' drive north of Sydney and two hours ...

Gorgeous new hotels, shops, and restaurants are leveling-up the always-cool scene in Australia's beautiful Byron Bay.

Byron Bay is buried under the weight of 3.4 million Instagram hashtags: Australia's coolest new beach town is now all the way over on the other side of the country. Byron Bay is no longer the coolest ...