A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

The biggest burgers from McDonald's, Wendy's, Burger King, In-N-Out, and Shake Shack were all different in flavor profiles and price points. Burger King, McDonald's, Wendy's, Taco Bell ...