Anheuser-Busch is using mobile to support a multichannel campaign meant to promote the brewer's new Bud Light Lime beer. The app is called "Bud Light Lime Summer Hotspots" and it helps users find pubs ...

Bud Light is no longer the most popular beer on tap in U.S. bars, according to new analysis from a draft beer research group. A report by Draftline Technologies, which tracks the popularity and ...