In markets like Italy and Spain, younger consumers now show less brand loyalty than previous generations. They’re more ...

The ultimate goal of any marketing campaign is to create brand loyalty. You want customers to remain loyal to you no matter what price your competitors offer them, no matter what product substitutes ...

and why some consumers are so brand loyal. This got me thinking (always a bad thing!), and made me consider the following… Simply put, a brand is a promise, an expectation waiting to be fulfilled. But ...