The quality of our brand measurement feeds into the quality of our brand management. Better Brand Health, by Professor Jenni Romaniuk, International Director of the world-famous Ehrenberg-Bass ...

With research budgets under ever-increasing scrutiny, the spotlight is on brand-health trackers. These projects are a considerable investment for most firms, but some are questioning the value this ...

Having developed a new fact-based management and measurement style encapsulated in the form of a Brand Dashboard, detailed objectives, benchmarks and definitions, key performance indicators, the world ...

Aakriti Thakur has taken on the role of head of brand and PR at Paras Health, bringing over a decade of expertise in strategic brand management, public relations, corporate communications, digital ...