The first step in any successful personal branding process is brand discovery. The objective of this phase is clarity, becoming clear about who you are and how you engage with— and deliver value ...

Here’s the process: Uncover your Unique Promise of Value (UPV) by engaging in brand discovery. This process helps you define your authentic brand through self-reflection, unearthing the six ...

UWW’s global brand refresh was informed by a brand discovery process that included both qualitative and quantitative research ...