PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

For any beauty lover, one of the most annoying issues to deal with is spending hundreds of dollars on makeup a year and ...

Sarah Paulson used Laura Geller’s Spackle Skin Perfecting Primer in Champagne Glow ahead of the Vanity Fair Oscars After ...

Buy on Amazon The Urban Decay All Nighter Longwear Face Primer is a foundation-gripping formula that simultaneously smooths ...

Using a multipurpose product, apply the same color to your eyelids, cheeks, and lips. This creates a harmonious look that is ...

A primer is a makeup product applied to the skin before foundation to create a smooth base for makeup application. It helps ...

Milani Cosmetics has unveiled a reality-TV inspired campaign named America’s Next Top Primer, whereby primers are up for the ...