unveiling a new identity centered around Bitcoin.The rebrand features a stylized “B” logo and adopts orange as its primary brand color, which the company says symbolizes energy, intelligence ...

The company's new logo features a stylized "B", symbolizing its position as the largest Bitcoin Treasury Company. It has also adopted orange as its primary brand color, aligning with Bitcoin's ...

MicroStrategy — a business intelligence firm and Bitcoin treasury company — has rebranded to “Strategy” and adopted a Bitcoin-themed visual marketing scheme. According to the Feb.