With B2C, you sell your products or services to individual customers. The B2B sales cycle is usually longer and more complex than B2C. This is partly because establishing trust and building ...

The fact that the B2B relationship is between ‘peers’ means that the language used can be more technical and professional, ...

Suhasan brings more than 10 years of B2C digital product and program management expertise specializing in customer experience ...

B2C companies, in contrast ... B2B companies need to show their expertise and more complex products in a targeted fashion to the buying committee, building trust and thought leadership.

More than 250 respondents (256) indicated their organization is a for-profit company, primarily selling products/services to companies (B2C). This report presents the findings from the 179 B2C ...

Canon has appointed Tarsus Distribution as an authorised distributor of its business-to-consumer (B2C) product range across SADC. Tarsus Distribution will now distribute Canon’s Pixma, Maxify, and ...

Canon has appointed Tarsus Distribution as an authorised distributor of its business-to-consumer (B2C) product range across SADC. With the increasing demand for reliable, cost-effective home and ...