ZDF Studios, the commercial subsidiary of German public broadcaster ZDF, has appointed Linette Zaulich as its new Head of B2C ...

At ZDF Studios, Linette Zaulich has taken on the role of head of B2C in addition to her current role as Director Unscripted.

Also, 68% use Twitter; 56%, LinkedIn; 54%, Instagram; 45%, YouTube; 30%, Pinterest; and 7%, Snapchat. Larger proportions of B2C marketers use Instagram, Facebook, and Pinterest as marketing channels ...

Unlike B2C, which targets millions but collects fewer insights per individual, B2B purchasing involves multiple stakeholders, requiring highly personalized communication across various channels.

About the research: The report was based on a survey conducted in February and March, 2018, among 300 B2B, B2C, and B2B-B2C hybrid digital marketers. Ayaz Nanji is a writer, editor, content strategist ...