The way buyers make decisions has changed dramatically. They are more informed, take a digital-first approach and expect ...

Despite advances in digital commerce, many B2B sales processes remain bogged down by inefficiencies that hinder growth.

The journey to converting a prospective customer into a client is a long one, marked by multiple discussions. And because of the high value and long-term commitment, B2B sales tend to have lower ...

B2B SaaS growth in 2025 is being driven by a fundamental transformation in how software is bought, sold, and experienced.

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple ...

Changing Resource for Founders & Sales ProfessionalsMelbourne, Australia--(Newsfile Corp. - March 25, 2025) - Growth ...

Cespedes, Frank V. "Coordinating Marketing and Sales in B2B Organizations." Chap. 7 in Handbook of Business-to-Business Marketing. 2nd ed. Edited by Gary L. Lilien, J. Andrew Petersen, and Stefan ...

Listen to this article Golisano Institute for Business & Entrepreneurship, in partnership with GrowthX, has launched the next ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

If you are going to manage or invest in large companies, you will need to understand how to manage your top line, your sales organization. This course draws heavily although not exclusively on ...