Branding adds value by stemming product and service substitution, copying and commoditisation. Brigid McMullen and Alec Rattray offer five pointers for getting full value from B2B brands. Great brands ...

In short, when we think about green or sustainable branding, we naturally think of marketing to consumers. However, B2B marketers also have the opportunity to embrace sustainable branding. If you ...

Editor-in-Chief and Co-Founder of B2B Marketing, Joel Harrison, spoke with Virginia Alvarez, Head of Insight and Effectiveness EMEA at Wunderman Thompson Data about the agency’s notion of ‘inspiration ...

Opinions expressed by Forbes Contributors are their own. I teach growth leaders how to grow revenues, profits and firm value. To Palin, the keys to creating long term financial value are to ...

Agency The Transmission provides key insights into the opinions, challenges, and priorities of 500 B2B brand marketers across the world. For too long, businesses have struggled to connect their brand ...