Marketing5 个月
The Essential Qualities B2B Brands Look for in Influencers
Benefits of influencer marketing Some 84% of marketers say a measurable benefit from working with B2B influencers is brand awareness (reaching new audiences), and 69% say a measurable benefit is lead ...
B2B Marketing Magazine11 个月
How BT successfully transformed into a B2B brand with its new campaign
In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor in Chief, B2B Marketing, spoke with Helen Whetton, Global Brand and Marketing Director, BT to discuss their latest campaign ...
The Drum3 个月
London: The Motion: Brand is more important than demand in B2B (Or is it?)
Brand champions argue that without a strong brand, your B2B company is just another number. For them, brand builds trust, loyalty, and market recognition. But demand-driven pragmatists don’t buy ...