The brand's micro-ad campaign uses exaggerated humour and unexpected scenarios to showcase the power of fragrance, even in ...

Comic Con Africa 2024 wrapped up on a high note, and AXE, South Africa’s leading male fragrance brand, delivered a ...

However, its recent collaboration with a popular fragrance brand has fans in awe. After the sequel's episode 5, Axe announced a collaboration with a perfume that had Jinwoo's eyes on it.