YouGov hopes that its new brand positioning will bolster confidence in the brand and cement it as a leader in a changing ...

One of the most profound statements made on the subject of positioning comes from Louis Carroll's Alice In Wonderland. When Alice asks the Cheshire Cat which path to take, he responds, "if you don't ...

(and they won't position you favorably, that's for sure). With a positioning statement in hand, you have the foundation for guiding the entire marketing effort. Just as examples, consider how the ...

Ottawa is experiencing a surge in new industries and startups, positioning itself as a growing hub of innovation at home and ...

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in ...