As users flock in greater and greater numbers to mobile these days, advertising on those platforms is absolutely exploding.

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to ...

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more ...

Nearly 9 out of 10 US households own a Smart TV, allowing access to a wide variety of streaming content and services. Not surprisingly, Connected TV (CTV) advertising is gaining remarkable momentum ...

Within the medium, the average user spends nearly 200 minutes in mobile applications daily, compared to 22 minutes on the mobile Web. Users also have a tendency to spend more time in-app. In-app ...

The Container Store prioritizes mobile marketing with Vibes to target college students with personalized SMS ... more likely to join a loyalty program that does not require carrying a physical card.

As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...

“If driving app downloads is the goal, we would recommend focusing on mobile spend first and foremost.” Chipotle used video to promote its Scarecrow mobile game For example, mobile video ads ...

Mobile apps are very much part of our everyday lives ... Knowing your customers and the industry are two major steps to success. The marketing may be crowded, but there is always room for new apps ...

This mobile app marketing course bundle offers over 50 hours of hands-on training to help you master essential skills, from ...

A federal judge has thrown out antitrust claims by Unlockd Media, a now-bankrupt Australian ad company that served ...