An ad with pitch-perfect copy and compelling visuals displayed on a less-than-ideal channel to the wrong audience won't ...

Among those who cited reasons in the IAB study to explain why they would increase their use of performance advertising in 2025, 60% pointed to pressure to demonstrate return on investments ...

in the U.S. The post TikTok and Nielsen Strike Deal to Track Ad Campaign Performance appeared first on TheWrap.

Cutting advertising spending can have severe and long-lasting effects on a brand’s performance, as revealed by a case study conducted by OptiMine. The platform, which measures marketing impact ...

It is this increasing ability to fine-tune targeting to drive high-value clicks, combined with improved transparency to measure mobile ad campaign performance from impression to conversion that is ...

Two of those priorities fell squarely into the domain of marketing performance management (MPM). The first priority was measurement. However, the study revealed that not just any kind of measurement ...

A study from LG Ad Solutions in and partership with iSpot concludes brands using a greater amount of CTV have a more ...

Gian M. Fulgoni, Information Resources Inc. Before reviewing our experiences in conducting advertising spending tests with BehaviorScan, let me briefly review the use of the system over the past five ...

Do No Harm, an advocacy group opposed to the performance of transgender surgeries on minors, launched a digital ad campaign largely centered in the Seattle area to spotlight the dozens of sex ...