An ad with pitch-perfect copy and compelling visuals displayed on a less-than-ideal channel to the wrong audience won't ...

Among those who cited reasons in the IAB study to explain why they would increase their use of performance advertising in 2025, 60% pointed to pressure to demonstrate return on investments ...

This online marketing and communications specialization takes a critical look at digital advertising tactics for small businesses. You will learn how to generate and launch ad campaigns on small ...

in the U.S. The post TikTok and Nielsen Strike Deal to Track Ad Campaign Performance appeared first on TheWrap.

Gian M. Fulgoni, Information Resources Inc. Before reviewing our experiences in conducting advertising spending tests with BehaviorScan, let me briefly review the use of the system over the past five ...

Cutting advertising spending can have severe and long-lasting effects on a brand’s performance, as revealed by a case study conducted by OptiMine. The platform, which measures marketing impact ...