Brain tingles, ASMR or Autonomous Sensory Meridian Response. What is it? Why does it happen? And does it play a role in creativity? Brain tingler Isy Suttie investigates. Show more The comedian ...

While you may initially question why you found such a video oddly satisfying or why it triggered a strange tingling sensation your neck or limbs, you've just discovered exactly what ASMR is all about.