AMC Stubs Insiders (that's the free ... get a free large birthday soda to go along with your free large birthday popcorn, enjoy free size upgrades on popcorn and soda, and get priority lane ...

AMC isn't really selling you a movie ticket ... You can see popcorn popping, stacks of candy, and giant soda machines. Kit Yarrow: The big, huge boxes serve sort of like a billboard effect.