The future of CX isn’t just personalized — it’s nostalgic. Learn to use past moments to create deeper customer connections.

5 differences between B2B and B2C dynamics B2B ... It covers the entire spectrum of social media publishing and monitoring, including: B2C brands, by contrast, rely on emotion, spontaneity and ...

While product/service quality is key, maintaining strong relationships is what can help build brand loyalty in B2B marketing. B2C sales rely on building a positive relationship between the buyer ...

But what makes GoDaddy’s approach even more interesting is that, at its core, it’s a B2B brand behaving like a B2C brand. While most business-to-business companies focus on functional ...

Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from ...

The first step toward thinking like a B2C marketer is to create great brand recall. Let's say you're thirsty and you walk into a store that ... Synch your messaging across all media activities as you ...

Blueshift's latest research reveals that despite growing AI adoption, most brands still face data silos, limiting their ability to deliver seamless customer experiences. Although marketers understand ...