Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

The 4Ps party-list is a frontrunner in the party-list race ahead of the May 12 midterm polls, according to the latest survey by the Social Weather Stations (SWS). The survey, commissioned by the ...

WITH two months before election day, the latest Social Weather Stations (SWS) survey showed the Pagtibayin at Palaguin ang Pangkabuhayang Pilipino (4Ps) remained on top of the party-list race, with 10 ...