Asian Paints has come a long way since its small beginnings in 1942. It was set up as a partnership firm by four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time. Over the course of 25 years, Asian Paints became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1967. Colourideas with Asian Paints takes a step forward in fulfilling the consumers’ wall décor aspirations by inspiring them through the in-store journey and the inspirational elements. The stores also offer free wall décor consultation and va